Some people are hired to make recommendations or actual purchases for others,such as an interior designer who "re-does" a home,or a broker who is entrusted with buy/sell decisions on behalf of investors.In essence,the ultimate user has relinquished decision-making control.The term for the designer or broker is:

Question

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The term for someone who makes recommendations or purchases on behalf of others is a surrogate consumer. This person is acting as a substitute decision-maker for the ultimate user, and is entrusted with making choices that will meet their specific preferences and needs. A gatekeeper, on the other hand, controls access to information or resources, while a market maven is someone who has expert knowledge about a particular market or product. A mystery shopper is someone who poses as a regular customer in order to evaluate the quality of service or products being offered by a business.

Some People Are Hired to Make Recommendations or Actual Purchases