Jose is a buyer for a large company that sells herbs.He is constantly on the lookout for new sources of herbs and needs to be up on any change in the growing conditions and health of any given crop.Jose has volunteered to be a subject in a large university study that asks each individual whether they consider themselves to be opinion leaders.Such studies are based on:

Question

Quizplus · Accepted Answer

The study mentioned in the scenario asks individuals to self-designate themselves as opinion leaders, which is a type of self-designated method. Therefore, option B is the correct answer. Sociometry, monomorphic analysis, and influence patterning are not relevant to the scenario.

Jose Is a Buyer for a Large Company That Sells