Because consumer beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases,many companies take forecasts about intended spending seriously (e.g.,"Do you plan to buy [a car] in the next year?")and have surveys conducted to measure:
A) consumer confidence.
B) economic health.
C) consumer purchase behaviour.
D) discretionary spending.

Question

Quizplus · Accepted Answer

Surveys conducted to measure intended spending are a way to gauge consumer confidence in the economy and their willingness to spend discretionary income. Therefore, the best choice is consumer confidence.

Because Consumer Beliefs About What the Future Holds Is Such