Measuring social class within marketing research has been hampered by a major limitation of the available measures. Most social class instruments are:
A) based too much on income to be valuable in marketing.
B) badly dated and not as valid today as they once were.
C) based on education, which has not been shown to influence consumer behaviour.
D) biased toward sociological variables that have nothing to do with marketing.

Question

Quizplus · Accepted Answer

Most social class instruments used in marketing research are criticized for being outdated. Over time, societal structures and the factors that determine social class have evolved, but many of the instruments used to measure social class have not been updated to reflect these changes. This makes them less valid in today's context, where the dynamics of social class and consumer behavior may be quite different from when these instruments were first developed.

Measuring Social Class Within Marketing Research Has Been Hampered by a Major