When marketers attempt to appeal to people across different age categories,they are using a ___________ strategy.

Question

Quizplus · Accepted Answer

Multigenerational marketing is the strategy used by marketers when attempting to appeal to people of different age categories. It involves creating products, services or marketing campaigns that can resonate with a wide range of people, from young children to senior citizens. Masstige is a marketing strategy that combines "mass market" and "prestige" marketing to create affordable luxury products. Concentrated and differentiated marketing strategies are targeted towards specific segments of the market.

When Marketers Attempt to Appeal to People Across Different Age