Marketers view teens as "consumers in training" because:

Question

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Teenagers are considered "consumers in training" because brand loyalty is often established during this phase of life. This can have significant long-term implications for marketers as adults tend to continue purchasing the products and brands they were loyal to during their teenage years. While some teenagers may have discretionary and disposable income, the main reason for viewing them as consumers in training is the potential for long-term brand loyalty.

Marketers View Teens as "Consumers in Training" Because