An age cohort refers to a a group of consumers of the same or similar age who have undergone similar experiences.

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An age cohort refers to a group of consumers who are of the same or similar age and have undergone similar experiences, such as growing up in the same time period or experiencing the same cultural events. This group can have similar attitudes, preferences, and behaviors when it comes to consumer choices.

An Age Cohort Refers to a A Group of Consumers