Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time.However,she has not bought any because she is concerned people might think of them as being artificial and cheap.Marketers would place her in the ________ category.

Question

Quizplus · Accepted Answer

Katrina is interested in the new line of microfibre shirts and is aware of their existence, which places her in the early adopter category. However, her concern about the shirts being perceived as artificial and cheap suggests that she is still hesitant to fully embrace the product, which is characteristic of the early adopter phase.

Katrina Really Likes a New Line of Microfibre Shirts That