The scientific method used by researchers is essentially the same process in marketing as it is in "hard" sciences,such as biology or physics.

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The scientific method involves a systematic approach to problem-solving, data collection, and analysis. This method is commonly used in both the field of marketing and hard sciences, including biology and physics. Both rely on observation, experimentation, and analysis to test hypotheses and gain new insights.

The Scientific Method Used by Researchers Is Essentially the Same