Pamela is testing the hypothesis that states consumers will think a laundry detergent packaged in a pastel-colored container will perceive the detergent to be more mild than one packaged in a neon-orange container.Pamela is conducting _____.

Question

Quizplus · Accepted Answer

Pamela is conducting marketing research by testing a hypothesis about consumer perception of a product's packaging color.

Pamela Is Testing the Hypothesis That States Consumers Will Think