Which type of marketing research addresses who,what,when,where,why,and how questions?

Question

Quizplus · Accepted Answer

Descriptive research addresses the who, what, when, where, why, and how questions by collecting and analyzing data to describe the characteristics and behavior of a population or phenomenon. This type of research is used to gain preliminary insights into a problem or phenomenon, and is often used in combination with other types of research. Causal research seeks to identify cause-and-effect relationships between variables, exploratory research aims to generate new ideas and insights, and proscriptive research seeks to provide advice and recommendations for action.

Which Type of Marketing Research Addresses Who,what,when,where,why,and How Questions