L.L.Bean is a retailer best-known for direct marketing through catalogs and the Internet. Laurie purchased from the retailer quite frequently, but since her daughter started college she hasn't had as much disposable income and stopped ordering merchandise. The elapsed time since her last purchase triggered an offer for $20 off her next purchase from the retailer. This is an example of _____.

Question

Quizplus · Accepted Answer

The offer for $20 off was triggered by Laurie's elapsed time since her last purchase, which indicates that L.L.Bean is using its database to identify and target customers who haven't made recent purchases. This is an example of database marketing.

LLBean Is a Retailer Best-Known for Direct Marketing Through Catalogs