A marketing researcher is manipulating exposing subjects to one of two price levels--$1.99 or $2.49--for a tube of chapstick and measures behavioral intentions.The two price levels are known as experimental_____ in the study.

Question

Quizplus · Accepted Answer

The two price levels are referred to as the experimental conditions in the study, as they are the manipulated variables being tested. Confounds are variables that could potentially affect the results but are not purposely manipulated, cells and covariates are terms typically used in experimental design to refer to specific groupings of subjects or additional variables being measured.

A Marketing Researcher Is Manipulating Exposing Subjects to One of Two