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A Researcher Is Examining the Impact of Pictures in Advertisements

Question 52

Multiple Choice

A researcher is examining the impact of pictures in advertisements and whether including instructions to imagine impact subjects' mental imagery. She manipulated three treatment levels of pictures: concrete picture, abstract picture, or no picture. Instructions to imagine were either present or not present. How many cells are there in this experiment?


A) 2
B) 3
C) 5
D) 6

Correct Answer:

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