Which of the following are possible test units in a marketing research study?

Question

Quizplus · Accepted Answer

All of these choices are possible test units in a marketing research study. The selection of the test unit depends on the research question and the objectives of the study. People can be the test unit if the research question is related to consumer behavior, preferences, or attitudes. Sales territories can be the test unit if the research question is related to market share, competition, or performance. Retail stores can be the test unit if the research question is related to store location, layout, design, or customer experience.

Which of the Following Are Possible Test Units in a Marketing