_____ represents intentional attempts to disrupt the results of a test market being conducted by another firm.

Question

Quizplus · Accepted Answer

Test-market sabotage represents intentional attempts to disrupt the results of a test market being conducted by another firm. Competitive intelligence refers to gathering information about competitors, test-market subversion does not exist as a marketing term, and guerrilla marketing involves unconventional and often low-cost tactics to promote a product or brand.

_____ Represents Intentional Attempts to Disrupt the Results of a Test