John Chambers, CEO of Cisco Systems, listens to voice mails forwarded to him from dissatisfied customers because he wants to _________.
A)gauge the way the company's strategy is perceived by customers
B)segment customers according to their demographics
C)identify non-responsive customer care staff
D)argue with dissatisfied customers and try to convince them that they are wrong

Question

Quizplus · Accepted Answer

By listening to voice mails from dissatisfied customers, John Chambers can get an idea of how their strategy is perceived by customers. This can help them make necessary changes to improve customer satisfaction and retain customer loyalty, ultimately increasing the company's revenue.

John Chambers, CEO of Cisco Systems, Listens to Voice Mails