Two companies that both sell surfing gear combine.What are they doing?
A)Backward vertical integration, because they are sharing distribution
B)Diversifying, because they both sell the same products
C)Integrating vertically, because they both sell the same products
D)Integrating horizontally, because they both sell similar products

Question

Quizplus · Accepted Answer

The best choice is integrating horizontally because the two companies are selling similar products (surfing gear) and are joining forces to expand their customer base and market share.

Two Companies That Both Sell Surfing Gear Combine