A company that looks for a niche in the market is following which strategy?
A)Retrenchment
B)Focus
C)Differentiation
D)Corporate

Question

Quizplus · Accepted Answer

A company that looks for a niche in the market is following a focus strategy. This strategy involves focusing on a specific, narrow segment of the market and tailoring products or services to meet the unique needs and preferences of that segment. This approach can be effective for smaller companies that may not have the resources to compete with larger competitors across the broader market. By focusing on a specific niche, they can differentiate themselves and potentially have a greater impact on that specific segment.

A Company That Looks for a Niche in the Market