Recently, Taste has considered buying a local competitor and the two would combine under the Taste name.This is an example of which of the following?
A)Diversification
B)Horizontal integration
C)Vertical integration
D)Stability

Question

Quizplus · Accepted Answer

Horizontal integration refers to the acquisition of a company in the same industry and at the same stage of production, which is the case here where Taste is buying a local competitor.

Recently, Taste Has Considered Buying a Local Competitor and the Two