For a limited time, Taste is thinking of coming out with a new sandwich that is 100 per cent vegan.Catering to the small segment of the market that is vegan is an example of a _________.
A)long-term strategy
B)focus strategy
C)differentiation strategy
D)cost leadership strategy

Question

Quizplus · Accepted Answer

Catering to a small segment of the market, in this case, vegans, by offering a specific product tailored to their needs, exemplifies a focus strategy. This approach targets a niche market rather than the broader market.

For a Limited Time, Taste Is Thinking of Coming Out