In organisations, people who act as catalysts and assume the responsibility for managing the change process are called _________.
A)senior managers
B)change managers
C)change agents
D)idea champions

Question

Quizplus · Accepted Answer

Change agents are people who actively engage in the change process, assuming responsibility for managing it and acting as catalysts for it. They play a critical role in initiating and implementing change, helping to overcome resistance to change, and encouraging others to embrace a new vision or direction. Senior managers may be involved in the change process, but they do not always assume the role of change agent. Change managers may also be involved in implementing change, but they may not necessarily assume the catalyst role of a change agent. Idea champions may promote change, but they may not necessarily have the responsibility for managing the change process.

In Organisations, People Who Act as Catalysts and Assume the Responsibility