What is one reason mass media yields a greater voter-opinion return than face-to-face communication?

Question

Quizplus · Accepted Answer

Mass media has a greater reach than face-to-face communication, which means that it can potentially reach a larger audience and have a greater impact on voter-opinion. This is especially true in the age of digital media and social networking, where information can be disseminated quickly and to a massive audience.

What Is One Reason Mass Media Yields a Greater Voter-Opinion