How has television shaped the roles of political party leaders in nominating presidential candidates?

Question

Quizplus · Accepted Answer

Television has allowed primary candidates to gain national exposure and establish momentum that can help them bypass the influence of party leaders at conventions. Candidates who perform well in televised debates and primaries can generate media attention and public support that make them viable contenders without the backing of party elites. This phenomenon was evident in the 2016 Republican primary, where Donald Trump was able to win the nomination despite facing opposition from many establishment Republicans. While party leaders still play a role in fundraising and endorsement, the rise of television has shifted more power to the voters and individual candidates.

How Has Television Shaped the Roles of Political Party Leaders