What type of relationships do firms focus on in the relationship era?

Name: What type of relationships do firms focus on in the relationship era?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the relationship era, firms focus on long-term relationships with both customers and suppliers. This involves developing partnerships and ongoing collaborations based on trust, loyalty, and mutual benefit. By prioritizing these relationships, firms can build customer satisfaction, foster repeat business, and increase their competitive advantage.

What Type of Relationships Do Firms Focus on in the Relationship