The application of relationship marketing requires attention to levels of customer loyalty. What is the highest level, as defined by this type of marketing?

Question

Quizplus · Accepted Answer

The highest level of customer loyalty in relationship marketing is when a customer not only buys the products but also recommends them to others, acting as an advocate for the company. This level indicates a deep trust and satisfaction with the company's offerings, leading the customer to actively promote the brand to potential new customers.

The Application of Relationship Marketing Requires Attention to Levels of Customer