Successful marketing specialists must approach the marketplace in a three-step method: determine consumer wants, calculate an organization's ability to service these wants, and put in place the processes to create the goods or services to change consumers into customers.

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This statement outlines a fundamental approach in marketing that emphasizes understanding consumer needs, assessing organizational capabilities, and implementing strategies to meet those needs, thereby converting potential consumers into actual customers.

Successful Marketing Specialists Must Approach the Marketplace in a Three-Step