"Lifetime value of a customer" is the measure of the revenues and intangible benefits that a customer brings to an organization over an average lifetime.

Name: "Lifetime value of a customer" is the measure of the revenues and intangible benefits that a customer brings to an organization over an average lifetime.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Lifetime value of a customer is indeed the measure of the revenues and intangible benefits that a customer brings to an organization over an average lifetime.

"Lifetime Value of a Customer" Is the Measure of the Revenues