Relationship marketing classifies its customers in terms of the strength of the organization-to-customer relationship.The following customer relationship ladder outlines the type of relationships and the degree of commitment: customer

Question

Relationship marketing classifies its customers in terms of the strength of the organization-to-customer relationship.The following customer relationship ladder outlines the type of relationships and the degree of commitment: customer < regular purchaser < loyal supporter < advocate.

Quizplus · Accepted Answer

This statement accurately describes the customer relationship ladder used in relationship marketing. Customers are classified based on their level of commitment and strength of relationship with the organization, with the highest level being an advocate who actively promotes and supports the brand.

Relationship Marketing Classifies Its Customers in Terms of the Strength