When we go to the grocery store and buy milk, steak, and a dozen eggs, whether we know it or not, we are experiencing the effect of one of the facilitating functions of marketing.

Question

Quizplus · Accepted Answer

The facilitating functions of marketing include services that make the transaction process easier for consumers, such as transportation, storage, and handling of goods. When you buy milk, steak, and eggs at the grocery store, these items have been transported, stored, and handled in a way that makes them readily available for purchase, demonstrating the facilitating functions of marketing.

When We Go to the Grocery Store and Buy Milk