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How Can Relationship Marketing Help a Company

Question 3

Multiple Choice
How can relationship marketing help a company?

How can relationship marketing help a company?


A) by creating long-term links with individual customers for mutual benefit
B) by reducing its strategic planning effort since the need for such planning is greatly diminished
C) by finding more effective media for use in advertising and mass marketing
D) by cutting through the planning process and moving into tactical plans

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