How long a period will a firm be affected by broad-spectrum strategic planning that may involve a focus on achieving long-range organizational objectives?

Question

Quizplus · Accepted Answer

Broad-spectrum strategic planning involves a focus on achieving long-range organizational objectives. Hence, the period during which the firm will be affected by such planning will be long-term, lasting as long as five years or more. Planning for shorter periods (A and B) may not provide enough time for the firm to achieve its long-term objectives, while planning for 20 years (D) may not be effective due to changing market conditions and uncertainties.

How Long a Period Will a Firm Be Affected by Broad-Spectrum