What type of planning would preparation of quarterly and semi-annual plans by personnel, such as the general sales manager or advertising director, be classified as?

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Quizplus · Accepted Answer

Preparation of quarterly and semi-annual plans by personnel such as general sales manager or advertising director falls under tactical planning. Tactical planning involves short-term planning that focuses on specific actions and decisions needed to achieve the organization's objectives within a short time frame. It is usually done by middle-level managers and aims to support the implementation of strategic plans developed by top-level managers.

What Type of Planning Would Preparation of Quarterly and Semi-Annual