What part of the organization should be MOST involved in formulating strategy for success of the good or service in the marketplace?

Question

Quizplus · Accepted Answer

The firm's marketing personnel should be most involved in formulating strategy for success of the good or service in the marketplace because they are responsible for understanding customer needs and wants, identifying target markets, and creating a marketing mix that meets those needs and wants. While the corporate executive team may provide overall direction, it is the marketing personnel who will be responsible for creating and executing the marketing strategy that will drive success. Potential customers and vendors/channel members may provide valuable insights, but ultimately it is the marketing personnel who will determine how to use that information to achieve success in the marketplace.

What Part of the Organization Should Be MOST Involved in Formulating