What is the overall, company-wide program that selects a particular target market and then satisfies consumers in that market through careful blending of the elements of the marketing mix called?

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A marketing strategy is the overall, company-wide program that selects a particular target market and then satisfies consumers in that market through careful blending of the elements of the marketing mix. A corporate strategy refers to the overall plan of a corporation to meet its objectives. A strategic plan outlines the specific steps to achieve the objectives laid out in the corporate strategy. A strategic window refers to a temporary opportunity for a company to achieve its objectives.

What Is the Overall, Company-Wide Program That Selects a Particular