Jenny has been appointed marketing manager for Sparkling Cleaning Products.Her job focuses on decisions involving customer service, package design, brand names, and warranties.What area of the marketing strategy will Jenny MOST likely work in?

Question

Quizplus · Accepted Answer

Jenny's responsibilities of customer service, package design, brand names, and warranties fall under the product strategy. This strategy focuses on designing and developing products that meet customers' needs and wants, and creating a brand image that is attractive to the target market.

Jenny Has Been Appointed Marketing Manager for Sparkling Cleaning Products