Question 1

In today's social-cultural environment, consumerism is declining in scope and importance.

Accepted Answer

There is no evidence to suggest that consumerism is declining in scope and importance. In fact, consumerism continues to be a significant factor in the global economy, with consumer spending accounting for a significant portion of GDP in many countries. However, there are growing concerns about sustainability and ethical consumption, which may influence consumer behavior in the future.

Question 2

Relationships with customers, employees, government, vendors, and society form the basis of the social issues that confront contemporary marketers.

Accepted Answer

Relationships with customers, employees, government, vendors, and society are all important stakeholders that can impact a company's social responsibility and ethical practices. These relationships are at the heart of the social issues that marketers must navigate in order to succeed in today's business environment.

Question 3

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Accepted Answer

Ethical decisions can be influenced by the individual's personal values, the values promoted by the organization they work for, and the values upheld by their professional peers.

Question 4

Pricing tends to have the least amount of regulation and, therefore, the most ethical violations.

Accepted Answer

Pricing, like other aspects of business, is subject to various regulations (such as anti-trust laws and price fixing regulations) aimed at preventing unethical practices. Ethical violations can occur in many areas of business, not just pricing, and the level of regulation varies by industry and country.

Question 5

Social responsibility means that marketers consider social well-being ahead of profits in evaluating their firms' performance.

Accepted Answer

The answer of Social responsibility means that marketers consider social...

Question 6

The proliferation of databases, the selling of address lists, and the ease of acquiring consumer information using the Internet have all increased public concern about threats to personal privacy.

Accepted Answer

The statement is true, as the various methods mentioned have contributed to increased concerns about personal privacy.

Question 7

Marketing's relationship to its external environment has little effect on a firm's eventual success.

Accepted Answer

Marketing is heavily influenced by its external environment, including competitors, economic conditions, and cultural factors. A firm's ability to effectively navigate and adapt to these external factors can greatly impact its success in the market.

Question 8

Marketing ethics is defined as a standard of conduct and moral values that have been clearly outlined by the Canadian federal government.

Accepted Answer

Marketing ethics refer to a set of moral principles and values that guide the behavior of marketers and organizations in their interactions with consumers and society. While some countries may have regulations or guidelines related to marketing ethics, there is no federally defined standard for marketing ethics in Canada or any other country.

Question 9

Marketers must address ecological issues in their businesses, including planned obsolescence, pollution control, recycling waste materials, and resource conservation.

Accepted Answer

As businesses have a significant impact on the environment, modern marketers must be aware of the ecological issues and address them in their marketing practices. This includes strategies to reduce waste and conserve natural resources, minimize pollution and toxic waste, and promote recycling and sustainable practices.

Question 10

An ethical problem related to the distribution strategy is whether marketers have the responsibility to serve unsatisfied markets, even if the profit potential is slight.

Accepted Answer

Marketers have a responsibility to serve unsatisfied markets, even if the profit potential is slight, as part of their ethical obligation to meet the needs and wants of consumers.

Question 11

A socially responsible marketing philosophy would discourage consumers from voicing their complaints because socially responsible sellers have no obligation to listen to such complaints.

Accepted Answer

A socially responsible marketing philosophy includes actively listening to and addressing consumer complaints in order to improve products or services and maintain ethical practices.

Question 12

Ecology is the study of the relationship between organizations and the external environment.

Accepted Answer

Ecology is the study of the relationships between living organisms, including humans, and their physical environment; it does not focus on organizations in the context of businesses or institutions.

Question 13

The traditional concept of social responsibility of business involves managers' relationships with customers, employees, shareholders, government agencies, and the general public.

Accepted Answer

The answer of The traditional concept of social responsibility of...

Question 14

Disposable and convenience products such as diapers, ballpoint pens, razors, and cameras can be considered green marketing products.

Accepted Answer

Disposable and convenience products are typically not considered green marketing products because they are designed to be used once and then thrown away, resulting in a significant amount of waste. Green marketing products are typically durable and designed to be used for a longer period of time, reducing the amount of waste generated.

Question 15

Social responsibility includes four dimensions: economic, legal, ethical, and philanthropic.

Accepted Answer

Social responsibility encompasses economic responsibilities (e.g. profitability), legal responsibilities (abiding by laws), ethical responsibilities (doing what is right and just), and philanthropic responsibilities (giving back to society and addressing social issues).

Question 16

Consumers are protected from packaging deception by label information citing volume, weight, quantity, colour, and servings.

Accepted Answer

The answer of Consumers are protected from packaging deception by...

Question 17

The marketing activity that receives the most attention from those concerned with ethical considerations is product strategy.

Accepted Answer

While product strategy is certainly an important area for ethical considerations in marketing, it is not necessarily the activity that receives the most attention. Other areas, such as advertising and pricing, may also be closely scrutinized for ethical concerns.

Question 18

Planned obsolescence is a socially responsible behaviour as it keeps consumers using the most energy-efficient appliances, lightning, automobiles, and technology.

Accepted Answer

Planned obsolescence is the design and production process where products are intentionally made to have a limited lifespan, with the aim of encouraging the consumer to buy a new one. This can result in the wastage of resources and an increase in electronic waste. Therefore, it is not socially responsible behaviour.

Question 19

Adherence to the truth-in-advertising laws results in fewer ethical questions arising in the area of product promotion.

Accepted Answer

The answer of Adherence to the truth-in-advertising laws results in...

Question 20

The basic consumer rights expounded by U.S.President Kennedy in 1962 include "the right to be safe," referring to the idea that the goods and services people buy should not be injurious in normal use.

Accepted Answer

This is one of the basic consumer rights expounded by U.S. President Kennedy in 1962.

Quiz 3: The Marketing Environment, Ethics, and Social Responsibility