According to Kurt Lewin's theory of consumer behaviour, what interacts with personal factors to create the function of consumer behaviour?
A) perception
B) learning
C) attitudes
D) interpersonal influences

Question

Quizplus · Accepted Answer

Kurt Lewin's theory of consumer behavior suggests that behavior is a function of the interaction between personal factors and the environment, where interpersonal influences (like social interactions and cultural norms) play a significant role in shaping consumer behavior.

According to Kurt Lewin's Theory of Consumer Behaviour, What Interacts