What is the broadest environmental determinant of consumer behaviour?
A) folklore
B) tradition
C) culture
D) status

Question

Quizplus · Accepted Answer

Culture is the broadest environmental determinant of consumer behavior because it encompasses the values, beliefs, customs, arts, and all other products of human work and thought that characterize the functioning of specific populations, professions, organizations, or communities. This broad set of components influences consumer preferences, tastes, and behaviors more comprehensively than folklore, tradition, or status, which are elements or subsets of culture.

What Is the Broadest Environmental Determinant of Consumer Behaviour