A marketing campaign, featuring celebrity Lance Armstrong, promotes the campaign slogan "Together We Can Prevail." What category in Maslow's hierarchy of needs is addressed by the use of the celebrity?
A) esteem
B) belongingness
C) safety
D) physiological
Correct Answer:
Verified
Q22: What is created by motives that are
Q25: What role are spouses taking when they
Q33: What type of need includes the need
Q35: According to Maslow, which of the following
Q37: When do reference groups have a greater
Q40: Which of the following product purchases would
Q41: John quickly mutes his television every time
Q42: What is one of the ways in
Q44: Which of the following is a characteristic
Q53: What component of attitude is being altered
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents