What happens to the consumer during the search step of the consumer decision process?
A) The consumer realizes it's time to make a change from the present situation.
B) The consumer develops a set of evaluative criteria to guide the purchase decision.
C) The consumer notices favourable, word-of-mouth communication about the product.
D) The consumer gathers information about the attainment of a desired state of affairs.

Question

Quizplus · Accepted Answer

During the search step of the consumer decision process, the consumer gathers information about the attainment of a desired state of affairs. This involves looking for options that can fulfill their needs or solve their problems, rather than developing evaluative criteria or being influenced by word-of-mouth, which are parts of different stages in the decision-making process.

What Happens to the Consumer During the Search Step of the Consumer