How can marketers attempt to shape the outcome of the post-purchase evaluation?
A) by helping consumers to identify potential problems or needs
B) by offering personal assistance with any problem experienced with the product
C) by attempting to convince consumers that a competing brand does not meet their criteria
D) by trying to get consumers to expand their evoked sets to include their product

Question

Quizplus · Accepted Answer

Marketers can shape the post-purchase evaluation by offering personal assistance with any problems experienced with the product, which can enhance customer satisfaction and loyalty.

How Can Marketers Attempt to Shape the Outcome of the Post-Purchase