A new brand is introduced into an array of familiar brands for which a consumer has previously set evaluative criteria. What might be the result of this introduction?
A) limited problem solving
B) extended problem solving
C) a routinized response
D) brand evaluation

Question

Quizplus · Accepted Answer

Limited problem solving occurs when a consumer is faced with a new brand among familiar ones and must make a decision based on previously set evaluative criteria, without needing extensive research or decision-making effort.

A New Brand Is Introduced into an Array of Familiar