When a product is unique or difficult to categorize, what is the thought process involved in a purchase decision known as?
A) research analysis
B) extensive analysis buying
C) limited problem solving
D) extended problem solving

Question

Quizplus · Accepted Answer

When a product is unique or difficult to categorize, the thought process involved in a purchase decision is known as extended problem solving. This involves a high level of involvement from the buyer, who must gather significant information and carefully evaluate alternatives due to the perceived risk or the high importance of the purchase.

When a Product Is Unique or Difficult to Categorize, What