It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product name.

Question

Quizplus · Accepted Answer

The statement correctly points out that Chevrolet's use of the name "Nova" in Mexico was a linguistic error, as "no va" means "won't go" in Spanish.

It Was Not Until the Introduction of the Chevrolet Nova