The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.

Name: The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.
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The "twin bed" theory by Jacques Bouchard suggests that Quebecers have a unique cultural identity, implying that global marketing campaigns need to be adapted to resonate with Quebec's distinct culture, rather than using a one-size-fits-all approach.

The "Twin Bed" Theory Put Forward by Jacques Bouchard Supports