Although many of her friends own fur coats, Brittany decides to refrain from purchasing a fur coat because it goes against her personal beliefs. Brittany is exhibiting what is known as the Asch phenomenon.

Question

Quizplus · Accepted Answer

Brittany is demonstrating individualism or personal conviction by making a decision based on her personal beliefs rather than succumbing to peer pressure or the majority influence, which is what the Asch phenomenon typically involves.

Although Many of Her Friends Own Fur Coats, Brittany Decides