A mutual funds representative is delivering a sales presentation to a husband and wife. He directs his conversation primarily to the husband, while the wife watches the presentation. By focusing the presentation heavily on the husband, we can assume the salesperson perceives this to be a syncratic purchasing decision.

Question

Quizplus · Accepted Answer

A syncratic decision is one made jointly by both partners, with equal involvement. The scenario described suggests an autonomic decision-making process, where one partner is primarily involved, rather than a syncratic one.

A Mutual Funds Representative Is Delivering a Sales Presentation to a Husband