Marketers are challenged to create better packaging, dynamic advertising, and eye-catching promotional materials in order to maintain the perceptual screens of loyal consumers.

Question

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Marketers are challenged to create better packaging, dynamic advertising, and eye-catching promotional materials to penetrate, not maintain, the perceptual screens of consumers. Perceptual screens are mental filtering processes through which all inputs must pass; the goal is to capture attention and interest, leading to the perception of the product or brand.

Marketers Are Challenged to Create Better Packaging, Dynamic Advertising, and Eye-Catching