Purchasing a soft drink at a convenience store is considered a high-involvement purchase decision because it is a uniquely personal choice.

Name: Purchasing a soft drink at a convenience store is considered a high-involvement purchase decision because it is a uniquely personal choice.
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Question

Quizplus · Accepted Answer

Purchasing a soft drink is typically considered a low-involvement purchase decision because it involves a routine, inexpensive, and low-risk decision.

Purchasing a Soft Drink at a Convenience Store Is Considered